Reebok ATV 19+ All Terrain Shoe
The Reebok ATV 19+ is Reebok’s take on the world’s first all terrain shoe. From first glance, most have given the ATV 19+ looks on confusion, with bizarre and weird quite regularly used to describe the shoe. The design is certainly polarising, with a very much love it or loath it design. For some it’s new and out there, for others its just a little bit too strange.
What were they smoking?
The design story is even more bizarre, with the inspiration coming from the reaction ball – a six sided ball that looks a bit like it belongs in a chemistry textbook. The reaction ball provides unpredicatable bounce that baseball players use in training to hone their reflexes and reactions. Studying the reaction ball, the team at Reebok realised that this transferred into shoe form actually gave very good grip on soft and uneven ground. Thus, unlike your traditional cross trainers, or even a hiking shoe, the Reebok ATV 19+ will give the optimal grip in snow, sand, mud and grass.
The concept of the Reebok ATV 19+
Reebok models the ATV 19+ after it’s namesake, the All Terrain Vehicle (ATV). Like the tyres on the ATV, the Reebok ATV 19+ features large lugs on the sole with large channels in between designed to allow the wearer to cut through the soft top layer to the grippy hard layer underneath. The irregularly shaped lugs run in 3 wide rows throughout the shoe, with the outer lugs angled at around 25 degrees to give extra stability when making sharp turns on loose ground. The carbon rubber construction of the lugs also gives the wearer extra independent cushioning over harsh terrain.
Rugged synthetic overlays at the toe and heel provide that extra bit of abrasion protection and add to the whole outdoor go anywhere feel of the shoe. Though one wonders why Reebok haven’t gone the additional step of making the shoe waterproof and equipped it with a Gore-Tex or similar outsole.
Reebok has enlisted the support of MMA superstar and actor Quinton “Rampage” Jackson to help launch their new footwear category and provide an image for their new star product. Will it work? We’re not sure, but applaud Reebok for trying something a little bit out there. The Reebok ATV 19+ will be available this February, and will be priced from $140.